With a dozen days until the City Chiefs and square off at LIX, it's Fox that's shaping up to be the big winner on February 9 in .
The network has sold at least 10 30-second spots on Super Bowl Sunday for more than $8 million apiece, two people familiar with the matter have told Variety. DailyMail.com has reached out to Fox and Fox Sports spokespeople for confirmation.
The specific price tag for 30 seconds can vary depending on placement and other factors. But in an earnings call in November, CEO and heir said ad space had sold out at 'record pricing.' Last year, a 30-second spot went for around a reported $7 million.
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