Coffee fans should prepare themselves to start paying full price for their Starbucks fix again.
The chain is scaling back the promotions and discounts offered through its mobile app, as part of early moves by new CEO Brian Niccol, who took the top job last month.
The aim is to reposition Starbucks as a premium brand after a turbulent few months, as well as taking some of the pressure off employees who get flooded with orders when discounts are available.
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