commercials remain the best way for big brands to reach most Americans - but it comes with a hefty price tag of $7 million for a 30-second spot. On Sunday night, the Philadelphia Eagles and City Chiefs, two of the league's big market franchises with high star power, look set to challenge the Super Bowl's viewership record - 114 million viewers for New England-Seattle in 2014.Brands spanning the globe are desperate to buy time, leading to the price tag having gone from $37,500 for Super Bowl I in 1966, $368,200 for Super Bowl XVIII in 1983, and even a gargantuan raise from $4million for an ad just 10 years ago.
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