The co-founders of Ben & Jerry's ice-cream has appealed to its parent company to sell their namesake brand back to them.
Ben Cohen, who started the much-loved brand with Jerry Greenfield, has been rallying like-minded investors to join him buy back the company, which has been known for its activism since its founding in Burlington, Vermont, in 1978.
It comes weeks after by the ice cream company's fed-up parent company Unilever. Bosses grew tired of Ben & Jerry's advocating for divisive progressive causes like Black Lives Matters, DEI, defunding the police and Palestinian rights.
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