Twitter will no longer allow political advertising on their platform, co-founder and CEO Jack Dorsey announced on Wednesday.
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Add Twitter as an interest to stay up to date on the latest Twitter news, video, and analysis from ABC News."We believe political message reach should be earned, not bought," Dorsey tweeted, along with a number of additional tweets explaining the reasons why.
"While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions," Dorsey wrote. "Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale."
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
— jack
- YORUMLAR