opened on May 12, 1912, two years before the city of Beverly Hills was even built. With its signature green and white stripes, banana leaf print and pink facade, the iconic establishment earned the nickname "The Pink Palace" and has been hosting Hollywood royalty ever since.It became an instant celebrity hangout in the Golden Age of Hollywood with Elizabeth Taylor, Frank Sinatra, Howard Hughes, John F. Kennedy and Marilyn Monroe among its most famous guests. A playground for the Tinseltown elite for over a century, it has become a bucket list destination for people around the world, and a second home to its loyal staffers who consider it an honor to work there.
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