A bright pink coffee shop is not what most people would expect to find outside the oil fields near Odessa, - but business is booming.
Pickups full of workers are bumper-to-bumper before dawn and inside scantily-clad baristas serve almost exclusively male customers - roughnecks looking for strong drinks from hot women before grueling manual labor in the unforgiving fields.
Boomtown Babes Espresso is the brainchild of Nyssa Gray, a Seattle native who grew up in the shadow of Starbucks and cut her teeth in the Pacific Northwest coffee industry – including managing a lingerie-themed stand called Hot Chick-a-Latte.
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