Protein is having a moment, with supermarket and health store shelves groaning under the weight of shakes and bars. It’s estimated that around one in ten people in the UK while a similar number regularly consumes protein powders.
And cost doesn’t seem to be an impediment. Look at the protein shakes sold at Joe and the Juice, the coffee and juice bar chain. It reported a record £45 million in profits last year, helped by the introduction of protein shakes.
Its latest Beets and Berries protein shake (which contains strawberries, beetroot powder, banana, date puree, collagen, whey protein and ‘sproud m*lk’ (a milk alternative made with pea protein and rapeseed and oat oils) costs £9, for instance.
Load More
Yorumlar
Kalan Karakter: