The first woman to lead Bud Light is being blamed for the beermaker's recent decision to partner up with a prominent trans activist - after she expressed a desire make the brand a more 'inclusive' and ditch its 'fratty' reputation.The brand's newly tapped vice president of marketing, Alissa Gordon Heinerscheid, shared that vision late last month, and from right-wing and conservative customers.Seen over the past two weeks, the backlash was amplified on April 3 when it was announced 26-year-old influencer world be now be working with Bud Light's marketing division moving forward.
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