In the age of the influencer, social media stars are frequently used to promote new products as they encourage their followers to open their wallets and follow suit.
However, a bizarre and specific new trend appears to be taking shape where mothers and young women are showing off their lives in a new compound 'city' in ; Neom.
Neom, which has its own futuristic-style website, is a new city being built in the north west of the country; championed by Prince Mohammed bin Salman. The total cost of the project is as yet unknown, but reports suggest that, by its projected completion date of 2039 it will total somewhere around $500billion.
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