Frozen yogurt is staging an unlikely comeback -and this time, it's less about neon toppings bars and self-serve chaos.
Instead, a new wave of premium, health-conscious, and chef-driven concepts is fueling what insiders are calling a full-blown 'fro-yo boom.'
From Brooklyn to Miami, brands are doubling down on the tangy treat - betting that modern consumers want something lighter, fresher, and just a little bit virtuous.
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