A trio of beauty brands have splashed out $7 million on ads to target the boost of female viewers set to tune into the game this Sunday, which seems to be an effect of 's whirlwind romance with her NFL boyfriend .As the City Chiefs prepare to on February 11, companies are cashing in on the millions of people by spending a major amount of funds on a 30-second advertisement. And this year, E.L.F Cosmetics, NYX Makeup, and Dove have entered the playing field, dropping cash in hopes of marketing towards the boom of young women who will be watching the Super Bowl after it was revealed the popstar, 34, and Chiefs tight end's relationship has prompted a .
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