After Tupperware Brands Corporation warned that it could soon go out of business, the iconic company's failure to adapt to modern trends and attract new customers is in the spotlight.
Once a mainstay at American parties and backyard barbecues, Tupperware containers shot to fame through the company's direct-sales model and 'Tupperware parties' hosted in sellers' homes.
While Tupperware's sales briefly surged during the pandemic, as families prepared more home-cooked meals during , the trend sharply reversed last year as restaurant dining boomed once again.
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