When Top Gun: Maverick roared into theatres in late May, the US Air Force was ready.
The smash hit movie may feature Tom Cruise as Pete "Maverick" Mitchell, a hotshot Navy aviator, but to much of the movie-going public, the distinction between Air Force and Navy fighter jets is lost.
So Air Force recruiters struggling to meet their enlistment goals took boxes of free mugs and lanyards, and fanned out to movie theatres for the premiere, determined to capitalise on the jet-fuelled excitement surrounding the film.
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