The CEO of Hasbro has recently revealed that he expects toy prices will increase from August through October.
Hasbro is one of the largest American toy production companies in the world, known for iconic brands like My Little Pony, Play Doh, Transformers, GI Joe, Candy Land, Scrabble, Nerf and Dungeons & Dragons.
Chris Cocks has served as Hasbro's CEO since February 2022, and predicts the Trump administration's tariffs will eventually hit the industry.
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