Twitch is one of the world's fastest growing social media platforms, and experts are warning that the platform could be playing a role in America's obesity crisis because of its rampant advertising of unhealthy snacks and drinks.Researchers at Penn State University found that 15 percent of regular Twitch viewers reported craving food products they say advertised on the platform, and eight percent actually bought the products. Industry research shows that the usual advertising conversion rate is below - making Twitch promotions very successful. Many of the products being advertised are unhealthy energy drinks, snacks and candies, though. Energy drinks like G Fuel, Red Bull and Bang Energy have all become instantly identifiable products for any Twitch viewer, advertising with major streaming personalities and organizations.
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