has become the first major social media company to allow marijuana firms to advertise on its app - despite the drug still being illegal on a federal level in the US.
, who took over Twitter last year, changed its policy to to advertise on the platform on Tuesday - without a minimum spend.
The new move has come with its caveats - as advertisers still have to adhere to restrictions, including not targeting customers under the age of 21 or using any content within the ads which are appealing to minors.
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