Sales of sports bras are booming.It's estimated that the market will be worth £11.8billion worldwide by 2025, as more women invest in them, spurred on by a growing body of research which shows that well-fitting underwear can minimise discomfort and damage to tissues, reduce risk of injuries and improve performance during exercise.One recent study by the University of Memphis found good breast support is enough to improve an athlete's running performance by 7 per cent.
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