When Silicon Valley product designer Chris Messina became the 19th person to join in 2010 he was hoping to change the world.A friend of founders Kevin Systrom, 38, and Mike Krieger, 35, Messina, who invented the #hashtag to create global conversations, was inspired by company mantras such as 'Simplicity Matters', 'Inspire Creativity', and 'Community First'.Now fast forward 12 years, and Instagram, which has a revenue of $86 billion and more than a billion users globally, has become one of the most influential – and toxic - social media companies in the world.
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