The landscape of college athletics has become the wild west since the introduction of name, image, and likeness (NIL) deals - which has seen athletes earn money seemingly hand over fist. It's a positive sign. For decades, universities were raking in money and entire industries popped up around college sports - but the athletes were only able to be paid in the form of scholarships.Now that the NCAA allows those same athletes to be indirectly compensated via endorsement deals, players are able to earn what the market deems as worthy of their talent. And there's plenty of talent deserving of that.
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