While they may not have the visibility or global reach of the , premier players in the National Football League are having greater influence. Playing with a helmet on makes it difficult for each and every player to maximize their branding, but there are those who get great cut-through due to their superior levels of play and charisma. No one has exemplified this more than ., who despite not being the player he once was while on the , has led the way for players to be ultra expressive on social media.
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