People complain that Americans are insincere with their friendly greetings, but the coffee barista who'd just served me a £4.50 latte sounded like he meant it when he thanked me for being a 'loyal customer'.After all, apart from him, his two under-employed colleagues, and a solitary couple poring over a laptop in a distant corner of one of San Francisco's largest and smartest coffee shops, we were entirely alone.At this hour, the establishment — Joe & The Juice on Market Street, the city's busiest pedestrian thoroughfare — would once have been heaving with thrusting young technology workers stocking up on pricey coffee and 'cold-pressed' fruit juice before heading off into their gleaming offices to spearhead the digital revolution.
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