The alcohol market is bursting with offerings from A-list actors and pop stars.But the latest batch of clean-living celebrities who have jumped on the lucrative booze bandwagon might be losing their audience due to a lack of 'authenticity'.'s Casamigos tequila and ' Aviation gin have done big business in the past few years, but alcoholic beverages from teetotaller , 35, and former non-drinker , 53, could struggle because of the 'deinfluencer movement', insiders say.
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