A quick search on YouTube or TikTok and it would not be difficult to find videos parodying consultants. The running joke is that no one really knows what consultants do. Yet they are slick, have an air of reckless confidence, use generic terms like “streamline” and “synergy” and whatever they say and do is “billable”.What is not a joke, however, is that the consultancy brand of “expert knowledge” has found global appeal. And this appeal is not just limited to the private sector as consultancy firms now guide the workings and policies of a wide range of public sector institutions, including municipalities, ministries, hospitals and universities.The problem is that these firms have become a financial burden gutting institutional budgets as they are able to charge premium compensation for the lure of the knowledge they supposedly provide — but that is often flawed and misguided.
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