The US Brewers Cup Championship is the ultimate event for coffee nerds, complete with 37 pages of rules governing everything from liquid volume to alkalinity. The judges are purists who might pale at the idea of Nescafé, yet this year’s prize went to a brewer who served – brace yourself – decaf.
Historically, decaffeinated coffee has not been celebrated. To some it’s flavourless – to others, pointless. Yet the beans used by winning barista Weihong Zhang were unapologetically buzz-free, and sophisticated enough for any connoisseur – they boasted notes of eucalyptus and strawberry.
The brew’s triumph indicated a larger trend: decaf is hot. The global market is expected to increase from £15.3 billion in 2022 to £22.5 billion by the end of the decade.
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