A publicity expert has weighed in on 's new lifestyle product rebrand - and has revealed that not only does the new name raise questions, but it looks 'messy' and 'far from professional.'
Markle, who used to have a successful, Goop-style blog called The Tig, announced the new venture last year, as she began sending her A-list friends like and jars of her American Riviera Orchard-branded jam.
However, on Monday, to share that she was taking her lifestyle brand in a different direction, rebranding from American Riviera Orchard to As Ever.
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