Once beer-loving dudes shouted “Wazzup” and frogs chirped “Bud… Weis… Er.” But today we are constantly faced with an insurance-shilling duck quacking “Aflac!”Whether it’s Jake from State Farm, Flo from Progressive, the GEICO Gecko, or LiMu Emu (and his sidekick Doug) from Liberty Mutual, insurance commercials have become the dominant form of advertising in modern America. Meanwhile, the beer commercials that once flooded sports programs are almost nonexistent. In 2021, roughly 15,560 beer commercials aired on television, compared to a staggering 104,270 insurance ads. Across the big four broadcast networks, as well as ESPN, CNN, MSNBC and Fox News, insurance ads jumped from 71,000 minutes of commercial airings in 2016 to 109,297 minutes in 2021 — a 52.3 percent increase, according to iSpot, a company that measures the brand impact of TV advertising. Meanwhile, ad minutes for beer brands (including hard seltzer) have remained at around 7,000 airing minutes per year since 2016, according to iSpot.
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