The hashtag #HotGirlsWithIBS has over 125 million views on . Meanwhile, #ibstok has 750 million views, and #guttok has 1.2 billion.And in all of these clips, the content creators who are discussing their bowel condition are women. Irritable bowel syndrome – , bloating, constipation, and diarrhea – affects 15 percent of American, but is twice as likely to affect women compared to men.
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