When Barbara Segal was a little girl, her toy choices were limited in the extreme. Yes, she had dolls who she could feed, bathe and wheel around in prams like real babies – but that was pretty much it. Meanwhile, her brother Kenneth had many games that allowed him to imagine that he could be an astronaut, train driver or fireman when he grew up.As the years went on, Barbara and her friends found dolls with fashionable clothes, resembling the grown-up women they aspired to be, but they were made of flimsy paper.Then, aged 15 and on holiday with her toy manufacturing parents in Lucerne, Switzerland, she saw a plastic doll in a shop window that stopped her in her tracks.
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