When dating app first launched in 2012, it was a free service designed for the common everyman looking for love. Fast forward just over a decade and today the app is rolling out an ultra-exclusive $499-per-month subscription designed to offer 'VIP' search and matching functions. In all, the 'Tinder Select' membership will set a user back $6,000 a year. And it is not the only subscription service testing to see how much its more affluent users are willing to fork out for a premium offering.
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