Apple has a faced a backlash following the launch of its , as some suggest it's bizarrely marketed to a 'mythical audience'.
The tech giant was branded 'ironic' just hours after CEO Tim Cook unveiled the £2,849 ($3,499) augmented reality (AR) headset at a event last night.
Cook described his product as 'revolutionary', while promotional videos outlined its capabilities of turning any location into a 'perfect workspace' - including the home.
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