Apple CEO Tim Cook believes that most consumers can't even define what the is and was dismissive of the notion that they'd spend their entire lives inside a virtual world.
'I always think it's important that people understand what something is,' Cook told the publication , according to a translation. 'And I'm not really sure the average person can tell you what the metaverse is.'
The comments come despite the longstanding rumors that Apple is developing its own augmented or virtual reality hardware.
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