For decades, Arby's has built its brand on roast beef sandwiches - standing out in a crowded fast-food landscape dominated by burgers.
The chain, founded in 1964, didn't introduce its first burger until 2022 - and even then it was a limited editon offering.
The burger was a hit, selling out in just two weeks and returning for limited runs in November 2022, May and then November 2023, and May this year.
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