sales continue to plummet in regions across the US - nearly three months after the brand's polarizing partnership with Bud Light sales in North and South Carolina suffered the greatest dip, falling from 20 percent in 2022 to 12.5 percent in the same period of 2023- a drop of nearly 7 percent, according to the hospitality consumption data platform Union. New York and stumbled 5.1 percentage points combined, followed by Texas with a 2.4 points dip, Oregon and Washington falling 1.8 points and with a 0.85 point drop.
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