It was once the hottest ticket in the summer festival calendar, but is now being shunned by music lovers after becoming overrun with Gen Z influencers who don't even recognise the acts performing on stage. This year's California-based festival - boasting a lineup including Lana del Ray and Blur - saw legions of influencers flown out by brands to pose in the desert and promote their swimwear, hair, and clothing ranges. But many ticketholders don't even bother attending the event - dubbed the 'Influencer .'
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