The high-end luxury goods conglomerate that designed the Paris medals have denied any responsibility for the poor quality after more than 100 furious athletes returned their rusty gifts.
LVMH - which was founded in 1987 following the merger of Moet Hennessy and Louis Vuitton - controls around 60 subsidiaries including the likes of Tiffany, Tag Heuer, Christian Dior, Givenchy and Bulgari.
But while luxury is the order of the day for the company, they have been left in the firing line in recent weeks amid huge controversy over the quality of Olympic medals.
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