The incredible amount the NFL generated through 's presence totaled nearly $1billion.
While the league enjoyed a spike in viewership since Swift and City Chiefs star made their romance public, obtained data showing her monetary effect.
After Swift and Kelce made their first public appearance at a Chiefs game on September 24, 2023, she generated $366,753,290 in total equivalent brand value for the NFL through the AFC Championship game on January 28, 2024.
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