has made 24 percent of Gen Zers increase their interest in football this season, as 31 percent of them will now root for the Chiefs in LVIII, even though 15 percent of Americans hate what the singer has done to the NFL.What's more is, that Taylor has also increased millennials' interest in football by 20 percent, as her influence continues to impact all demographics in the United States, according to the latest of 2,000 consumers in the country. Now, nearly three-quarters (75 percent) of Americans plan to watch the Super Bowl this year. Swifties aren’t just tuning in to see the singer as 18 percent of them said they’ll root for the Chiefs in the title game because of Swift. That figure rises to 31 percent among Gen Zers, 30 percent among those with children younger than 18, 30 percent among six-figure earners and 26 percent among millennials.
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