Directed by and starring , new film 'Air' tells the story of the origin and rise of Nike's trainer brand Air Jordan.The movie, due for UK release on April 7, follows the story of the game-changing partnership between a rookie and Nike's fledgling basketball division with its star studded cast. Air Jordans were created for NBA Hall of Famer Jordan during his time with the Bulls in 1984 and released to the public on April 1, 1985.
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