Simon Cowell's beauty regime, which already includes , and much careful tending and tinting of hair, has been expanded to include the regular use of a $30-a -time (£25) Insta-famous face mask from .
The cult Hanacure face masks promise instant tightening and brightening and the 'reversal' of numerous signs of ageing including wrinkles, hyperpigmentation and loss of elasticity.
A gel and serum are painted onto the skin and the reaction between them makes the mask dry to a rigid crust which makes speaking, eating and drinking impossible for about 30 minutes, before being washed off.
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