A agency has been branded 'Orwellian' after it told staff not to use the term 'Englishman' in the latest crackdown on 'gendered' language.
The Geneva-based World Intellectual Property Organisation – which protects trademarks and patents globally – has also vetoed masculine terms including 'forefathers' and 'brotherhood of man'.
Even 'man's best friend' has been blacklisted – with 'a faithful dog' to be used instead. And 'birth attendant' is suggested as an alternative to 'midwife'.
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