Pasty skin, empty eyes and slightly misshapen features against delirious music tracks – it’s the recent TikTok trend with a dose of disconcerting strangeness.
Generally called the uncanny valley makeup trend, it involves creators using makeup to appear as hyper-realistic bots. Some of the videos under this trend have received up to 13 million likes on the platform.
I love the uncanny valley makeup trend because it taps into the primal fear of being stalked by a not-quite-human thing that’s ambiguously threatening. Modern thrillers often confuse surprise with fear: Lingering creepiness is much scarier than one-time jump scares and CGIs. pic.twitter.com/tbpUEt6c8O
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