Soon after Russia invaded Ukraine last month, a popular deli in the New York neighbourhood of Brighton Beach, home to a large ex-Soviet diaspora, opted to remove its plastic “Taste of Russia” sign.
“We felt, living in the Russian-speaking community, that it was the right thing to do,” co-owner Bobby Rakhman, who was born in Odesa, Ukraine, told Al Jazeera, standing next to employees with blue-and-yellow ribbons pinned to their uniforms.
Since the Russia-Ukraine war broke out, many in Russian-speaking communities across the United States have been grappling with a similar conundrum: Is it better to remove references to Russia from events and business names as a show of solidarity with Ukraine, or are such actions misguided, conflating all things Russian with Moscow’s current war?
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