When Silicon Valley product designer Chris Messina became the 19th person to join in 2010 he was hoping to change the world.
A friend of founders Kevin Systrom, 38, and Mike Krieger, 35, Messina, who invented the #hashtag to create global conversations, was inspired by company mantras such as 'Simplicity Matters', 'Inspire Creativity', and 'Community First'.
Now fast forward 12 years, and Instagram, which has a revenue of $86 billion and more than a billion users globally, has become one of the most influential – and toxic - social media companies in the world.
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